PROBLEM: We're changing customer workflows with the introduction of a new tool. We think customers would love it - IF we can get them to adopt it. SOLUTION: Let's walk them through it the most common scenarios/use cases! Sprinkling in benefits over the current process.

PROBLEM: There's no explicit path from higher ed to our industry. Can we close the gap for new to industry users? We're thinking about a video lecture series for those looking to transition into the industry/those who've recently landed in the industry. We want to focus on how this industry works and connect theory to practice. SOLUTION: ABSOLUTELY. Let's do it. I'll source the film equipment and figure out filming logistics.

PROBLEM: Our customers don't know the extent of what we sell... or how it works (sometimes). SOLUTION: Can we showcase/explain our broader methods and solutions? We can create a video for online marketing and one pagers for events. (Happy to point you toward my work history for more information on this video)

PROBLEM: Prospective customers have no idea what we sell and most of our marketing collateral is branded to quirky product names... which can leave customers confused - especially as it relates to the bigger industry picture. SOLUTION: Capture what we offer as solutions to the problems or phases within the industry process - using industry terms, not product names. Then make this interactive in our documentation! Linking (prospective) customers to specific products wherever possible.

PROBLEM: We need cover art for a paper one of our scientists is submitting TODAY. The graph is really what we need to call attention to... how can we highlight that? Also, it needs to be very simple for print and use our branded colors. Did we mention that we need this today? SOLUTION: Branded colors, highlighting the structure of interest on a zoomed in graph. (Happy to share more on this project but respecting ethical guidelines on showcasing work)

PROBLEM: Our trainers are overwhelmed and I don't think internal or external users realize how much content we have... can we advertise that? SOLUTION: Absolutely. This will work internal or external users. It meets branding guidelines and breaks down the learning-focused resources we offer.

PROBLEM: We need to be taken seriously and tell our story. We need professional-grade marketing content! But we don't have the budget to hire a freelancer. SOLUTION: I would love to do this! Let's tell your story - beautifully.

PROBLEM: We don't have the budget to support an in-house training ahead of summer camp this year. SOLUTION: Does providing the information virtually satisfy state requirements? Can we ensure they've gone through the content? Yes and yes with an elearning!

PROBLEM: Our PetStore employees need to be able to help customers pick the right food for their pets... but there are dozens of brands, varieties, and flavors for every dog, cat, bird, reptile, etc. It took me years to learn this... SOLUTION: Leverage your tools! You're already using iPads in-store, so share these quick reference charts I made. Now, employees can quickly recommend foods based on the top, vet-approved brands for the most commonly asked questions for each type of pet.